Your website is the first contact many potential clients will have with your business. So, your B2B website must be discoverable. But how do you achieve this? This is where Search Engine Optimization (SEO) and Search Engine Marketing (SEM) come into play. They are two paths that will help you drive potential customers to your website.
In our digital world, your website serves as the main point of contact for most of your customers. For many, it will be the first impression they get of your brand. Quality SEO and a great website are critical to help you make the right impression.
It’s no mystery that reaching a B2B audience with Google Paid Search Ads is tricky. However, with some persistence and hard work, paid search can be an integral part of a B2B’s inbound marketing efforts.
The internet is a crowded place. With around two billion websites out there, SEO is now more critical than ever. Use the principals of E-A-T to help you rise to the top of the rankings.
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent press release. If that’s all content marketing is to you, you’re better off investing that time into some other marketing channel.
Content Marketing is an effective way to attract new customers. It builds trust and credibility with your brand and can help with your brand awareness marketing campaigns.