Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.
If you’ve fallen behind in your marketing efforts, don’t panic. We have a few simple ideas that you can use now to give your marketing efforts a boost.
When it comes to using Twitter for B2B marketing, many marketers find themselves at a loss on how to effectively leverage the platform. With its short lifespan and limited character count, a tweet might feel like an ineffective sales tool.