With our world slowly returning to “normal”, it’s time to think about how your B2B can reach clients and gain their attention again. With most companies focusing on digital media, it’s easy to overlook the power of printed material.
Your website is the first contact many potential clients will have with your business. So, your B2B website must be discoverable. But how do you achieve this? This is where Search Engine Optimization (SEO) and Search Engine Marketing (SEM) come into play. They are two paths that will help you drive potential customers to your website.
It doesn’t matter how hard you’ve worked to drive traffic to your website or how well designed your marketing campaign is — at the end of the day, it is up to your landing page to convince potential clients to take the next step.
LinkedIn is the largest and most powerful B2B networking platform in the world. With over 30 million companies, the platform represents a massive opportunity for your B2B to establish itself as an industry leader.
When it comes to B2B marketing, email is still the most effective channel for communication with customers.
Internal communications is all about promoting effective communications among the employees within an organization. It involves creating and delivering messages on behalf of management, as well as creating a dialogue with the people who make up the organization.
In our digital world, your website serves as the main point of contact for most of your customers. For many, it will be the first impression they get of your brand. Quality SEO and a great website are critical to help you make the right impression.
Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.
When it comes to using Twitter for B2B marketing, many marketers find themselves at a loss on how to effectively leverage the platform. With its short lifespan and limited character count, a tweet might feel like an ineffective sales tool.
With over 1 billion monthly users, Instagram is a powerful social media platform. So, why do so many B2B brands turn their backs on it?