Does your B2B use email to generate sales? According to HubSpot, nearly nine in 10 B2B companies report email as one of their most effective sales channels. Not all email campaigns, however, are effective at generating leads and sales.
When it comes to B2B marketing, email is still the most effective channel for communication with customers.
Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.