Does your B2B use email to generate sales? According to HubSpot, nearly nine in 10 B2B companies report email as one of their most effective sales channels. Not all email campaigns, however, are effective at generating leads and sales.
Social media is a way of connecting with your audience and building a relationship. Like all relationships, social ones are created by understanding your audience, talking with them, and keeping a meaningful conversation going.
When it comes to your website, you probably spent a lot of time designing it and making sure it accurately promoted your business. But after time has passed, what worked when you started might not work as well today. Remember your website is usually the first stop potential customers make to learn about your business and what you have to offer.
It doesn’t matter how hard you’ve worked to drive traffic to your website or how well designed your marketing campaign is — at the end of the day, it is up to your landing page to convince potential clients to take the next step.
B2B marketing has drastically changed over the last 10 years. To succeed in today’s world, you have to have a digital presence. When researching a new product or service, a B2B buyer makes an average of 12 searches online. This means it is more important than ever that your digital content is well-written, targeted and easily accessible.
Chatbots are programs designed to simulate human-to-human conversations. These programs are designed to help businesses automate communications with customers and can be found in places like Facebook Messenger, websites, various messaging apps and even text messages.
In our digital world, your website serves as the main point of contact for most of your customers. For many, it will be the first impression they get of your brand. Quality SEO and a great website are critical to help you make the right impression.
Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.
When it comes to using Twitter for B2B marketing, many marketers find themselves at a loss on how to effectively leverage the platform. With its short lifespan and limited character count, a tweet might feel like an ineffective sales tool.
With over 1 billion monthly users, Instagram is a powerful social media platform. So, why do so many B2B brands turn their backs on it?