It doesn’t matter how hard you’ve worked to drive traffic to your website or how well designed your marketing campaign is — at the end of the day, it is up to your landing page to convince potential clients to take the next step.
B2B marketing has drastically changed over the last 10 years. To succeed in today’s world, you have to have a digital presence. When researching a new product or service, a B2B buyer makes an average of 12 searches online. This means it is more important than ever that your digital content is well-written, targeted and easily accessible.
Chatbots are programs designed to simulate human-to-human conversations. These programs are designed to help businesses automate communications with customers and can be found in places like Facebook Messenger, websites, various messaging apps and even text messages.
In our digital world, your website serves as the main point of contact for most of your customers. For many, it will be the first impression they get of your brand. Quality SEO and a great website are critical to help you make the right impression.
Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.
When it comes to using Twitter for B2B marketing, many marketers find themselves at a loss on how to effectively leverage the platform. With its short lifespan and limited character count, a tweet might feel like an ineffective sales tool.
With over 1 billion monthly users, Instagram is a powerful social media platform. So, why do so many B2B brands turn their backs on it?
It’s no mystery that reaching a B2B audience with Google Paid Search Ads is tricky. However, with some persistence and hard work, paid search can be an integral part of a B2B’s inbound marketing efforts.
The internet is a crowded place. With around two billion websites out there, SEO is now more critical than ever. Use the principals of E-A-T to help you rise to the top of the rankings.
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent press release. If that’s all content marketing is to you, you’re better off investing that time into some other marketing channel.