Should we gate this piece of content?
It’s one of the most frequently asked questions for B2B marketers. How do you present this content to your audience? Do you give it away, or should you request the reader’s information in exchange for access to it?
With our world slowly returning to “normal”, it’s time to think about how your B2B can reach clients and gain their attention again. With most companies focusing on digital media, it’s easy to overlook the power of printed material.
Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.
Content marketing is using content to grow your business’s audience, develop and strengthen brand awareness, and ultimately drive leads and sales. It has become the backbone of B2B marketing because of its effectiveness.
The internet is a crowded place. With around two billion websites out there, SEO is now more critical than ever. Use the principals of E-A-T to help you rise to the top of the rankings.
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent press release. If that’s all content marketing is to you, you’re better off investing that time into some other marketing channel.
Content Marketing is an effective way to attract new customers. It builds trust and credibility with your brand and can help with your brand awareness marketing campaigns.