Think about all the channels your brand uses to communicate with its target audience. From social media, websites, paid advertising, email, direct mail, content marketing and print advertisements, it can feel overwhelming trying to keep up with everything.
Your company logo is a core element of your brand identity. In today’s digital world, logos are used in so many more ways than they were in the past. In addition to all of the conventional uses — signage, stationery, packaging, advertising, print collateral — now your logo needs to work in tiny, cluttered digital spaces, like Twitter, Facebook and Instagram. If your logo is struggling to work, it may be time for a refresh or redesign.