Should we gate this piece of content?
It’s one of the most frequently asked questions for B2B marketers. How do you present this content to your audience? Do you give it away, or should you request the reader’s information in exchange for access to it?
Whether you are an established B2B or a startup, a style guide should be at the center of your marketing strategy.
Social media is a way of connecting with your audience and building a relationship. Like all relationships, social ones are created by understanding your audience, talking with them, and keeping a meaningful conversation going.
With our world slowly returning to “normal”, it’s time to think about how your B2B can reach clients and gain their attention again. With most companies focusing on digital media, it’s easy to overlook the power of printed material.
Your website is the first contact many potential clients will have with your business. So, your B2B website must be discoverable. But how do you achieve this? This is where Search Engine Optimization (SEO) and Search Engine Marketing (SEM) come into play. They are two paths that will help you drive potential customers to your website.
B2B marketing has drastically changed over the last 10 years. To succeed in today’s world, you have to have a digital presence. When researching a new product or service, a B2B buyer makes an average of 12 searches online. This means it is more important than ever that your digital content is well-written, targeted and easily accessible.
LinkedIn is the largest and most powerful B2B networking platform in the world. With over 30 million companies, the platform represents a massive opportunity for your B2B to establish itself as an industry leader.
When it comes to B2B marketing, email is still the most effective channel for communication with customers.
Internal communications is all about promoting effective communications among the employees within an organization. It involves creating and delivering messages on behalf of management, as well as creating a dialogue with the people who make up the organization.
Think about all the channels your brand uses to communicate with its target audience. From social media, websites, paid advertising, email, direct mail, content marketing and print advertisements, it can feel overwhelming trying to keep up with everything.
