Content marketing is using content to grow your business’s audience, develop and strengthen brand awareness, and ultimately drive leads and sales. It has become the backbone of B2B marketing because of its effectiveness.
Case studies are a vital part of B2B marketing. According to the Demand Gen Report, case studies convert at the highest rate of any content type, with 79% of buyers using them when researching purchases.
According to the latest numbers, 645 million professionals are on LinkedIn with two new members added every second. With a platform of business leaders and influencers at its disposal, LinkedIn is providing a powerful platform for B2B companies to reach out and connect with potential clients.
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent press release. If that’s all content marketing is to you, you’re better off investing that time into some other marketing channel.
In this installment of “Sparks by Eisenberg,” Alan discusses why video is right for B2B.