Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.
When it comes to using Twitter for B2B marketing, many marketers find themselves at a loss on how to effectively leverage the platform. With its short lifespan and limited character count, a tweet might feel like an ineffective sales tool.
Content marketing is using content to grow your business’s audience, develop and strengthen brand awareness, and ultimately drive leads and sales. It has become the backbone of B2B marketing because of its effectiveness.
With over 1 billion monthly users, Instagram is a powerful social media platform. So, why do so many B2B brands turn their backs on it?
According to the latest numbers, 645 million professionals are on LinkedIn with two new members added every second. With a platform of business leaders and influencers at its disposal, LinkedIn is providing a powerful platform for B2B companies to reach out and connect with potential clients.
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent press release. If that’s all content marketing is to you, you’re better off investing that time into some other marketing channel.