Social media is a way of connecting with your audience and building a relationship. Like all relationships, social ones are created by understanding your audience, talking with them, and keeping a meaningful conversation going.
Many B2B companies struggle with social media. Creating a captivating B2B social media post can be challenging. A survey found that 48% of B2B customers see the ads they receive as dull and lacking the creativity found in B2C marketing.
As the social media world becomes increasingly crowded, your B2B will need to prioritize strong and engaging social content to stay ahead of your competition. To help get you started, here are six social media post ideas to help you stand out.
1. Be Helpful
Many B2Bs make the mistake of constantly pushing hard-selling messaging. This can turn off and drive away potential customers. Instead, try focusing on how your product or service addresses your buyer’s pain points.
When crafting your messaging, keep your prospects top of mind and focus on their needs. Your copy should illustrate how your product or service can help make their life easier. 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.
This type of messaging increases purchasing confidence. Your B2B can boost your prospect’s trust and land more sales by providing helpful content and consistent messaging.
2. Curate Thought Leadership
Another common mistake that many B2Bs make is always talking about themselves. Your B2B social media strategy should include sharing owned content and credible industry-focused articles. This type of post will help to establish trust and credibility with your audience.
Sharing content from trusted industry influencers will help build trust with your audience because you’re promoting a trusted source your audience likely already knows and respects. Also curating third-party content also reduces the burden of constantly creating new content.
3. Behind the Scenes
Another way to stand out from the crowd is by promoting the people and happenings that go on behind the scenes of your B2B. It doesn’t matter if you are selling a product or a service; at the end of the day, you are selling to people. And when your potential customers feel like they can relate to you, they are more likely to do business with you.
4. Use Your FAQs
If you’re stuck looking for what to post next on social media, look at the most frequently asked questions (FAQs) you get from prospects and customers. These FAQs contain excellent content. If you have heard the question before on sales calls or during customer service engagements, then you can bet that other people in your audience have the same questions.
People trust customer testimonials. Testimonials illustrate how your client used your product or service to solve their problems and give your audience a clearer understanding of the value your B2B brings to the table. While product demos are great, nothing beats a case study that shows how customers use your product or service to address their need.
6. Branded Images
Images catch your audience’s attention and increase social media reach and engagement. To get the most out of these visuals, your B2B should create branded images. These types of images contain your logo and your brand colors. Branded images help reinforce your brand and make it easier for your audience to associate you with these elements.
Things to Keep in Mind
Cohesion, Voice and Tone
No matter what type of content you post, you need to ensure that they all have a cohesive look and feel. This type of cohesion makes it easier for your audience to recognize your content —
and expertly designed posts attract attention.
Also, make sure that your content matches your brand’s voice. Your brand’s voice is the style used to communicate with your audience. This includes choice of words, brand personality and emotional tone. Ensuring that your brand messaging lines up creates more trust with your audience. They will understand who you are and what you represent.
With so much content being posted on social media, it’s getting harder for your content to find its way in front of your audience. The best way to help amplify your post is to use hashtags.
Hashtags help your posts reach your target audience, attract new followers in your industry, drive engagement, and create a more positive and recognizable brand image. They also help your posts get discovered by those who are most interested to see them.
You should search for industry specific hashtags. This allows your B2B to tap into specific conversations with industry thought leaders, executives and employees. This will help raise your visibility and create more trust with your audience.
Using the tips and tricks above will help you improve your B2B social media marketing efforts and help you stand out. While B2B marketing may not seem as versatile as B2C, there are still ample opportunities to exercise creativity and create an ideal social strategy that isn’t boring.