Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent press release. If that’s all content marketing is to you, you’re better off investing that time into some other marketing channel.

Content Marketing is an effective way to attract new customers. It builds trust and credibility with your brand and can help with your brand awareness marketing campaigns.

Your company logo is a core element of your brand identity. In today’s digital world, logos are used in so many more ways than they were in the past. In addition to all of the conventional uses — signage, stationery, packaging, advertising, print collateral — now your logo needs to work in tiny, cluttered digital spaces, like Twitter, Facebook and Instagram. If your logo is struggling to work, it may be time for a refresh or redesign.

In this installment of “Sparks by Eisenberg,” Alan discusses why video is right for B2B.

iStock’s thumbnails all have watermarks on them which can be distracting in your compositions. So…

In the Sparks by Eisenberg video series, Eisenberg Team members will share insights on current trends and best practices.