Case studies are a vital part of B2B marketing. According to the Demand Gen Report, case studies convert at the highest rate of any content type, with 79% of buyers using them when researching purchases.

It’s no mystery that reaching a B2B audience with Google Paid Search Ads is tricky. However, with some persistence and hard work, paid search can be an integral part of a B2B’s inbound marketing efforts.

The internet is a crowded place. With around two billion websites out there, SEO is now more critical than ever. Use the principals of E-A-T to help you rise to the top of the rankings.

According to the latest numbers, 645 million professionals are on LinkedIn with two new members added every second. With a platform of business leaders and influencers at its disposal, LinkedIn is providing a powerful platform for B2B companies to reach out and connect with potential clients.

Do you know what AE, EBITDA or ESG stands for? Check out our latest video to see a fun, quick animation about “Agency Acronyms You Should Know.”

Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent press release. If that’s all content marketing is to you, you’re better off investing that time into some other marketing channel.

Content Marketing is an effective way to attract new customers. It builds trust and credibility with your brand and can help with your brand awareness marketing campaigns.

Your company logo is a core element of your brand identity. In today’s digital world, logos are used in so many more ways than they were in the past. In addition to all of the conventional uses — signage, stationery, packaging, advertising, print collateral — now your logo needs to work in tiny, cluttered digital spaces, like Twitter, Facebook and Instagram. If your logo is struggling to work, it may be time for a refresh or redesign.

In this installment of “Sparks by Eisenberg,” Alan discusses why video is right for B2B.