Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.

If you’ve fallen behind in your marketing efforts, don’t panic. We have a few simple ideas that you can use now to give your marketing efforts a boost.

When it comes to using Twitter for B2B marketing, many marketers find themselves at a loss on how to effectively leverage the platform. With its short lifespan and limited character count, a tweet might feel like an ineffective sales tool.

Content marketing is using content to grow your business’s audience, develop and strengthen brand awareness, and ultimately drive leads and sales. It has become the backbone of B2B marketing because of its effectiveness.

With over 1 billion monthly users, Instagram is a powerful social media platform. So, why do so many B2B brands turn their backs on it?

Case studies are a vital part of B2B marketing. According to the Demand Gen Report, case studies convert at the highest rate of any content type, with 79% of buyers using them when researching purchases.

It’s no mystery that reaching a B2B audience with Google Paid Search Ads is tricky. However, with some persistence and hard work, paid search can be an integral part of a B2B’s inbound marketing efforts.

The internet is a crowded place. With around two billion websites out there, SEO is now more critical than ever. Use the principals of E-A-T to help you rise to the top of the rankings.

According to the latest numbers, 645 million professionals are on LinkedIn with two new members added every second. With a platform of business leaders and influencers at its disposal, LinkedIn is providing a powerful platform for B2B companies to reach out and connect with potential clients.