When it comes to B2B marketing, email is still the most effective channel for communication with customers.
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent press release. If that’s all content marketing is to you, you’re better off investing that time into some other marketing channel.
Content Marketing is an effective way to attract new customers. It builds trust and credibility with your brand and can help with your brand awareness marketing campaigns.
In our digital world, your website serves as the main point of contact for most of your customers. For many, it will be the first impression they get of your brand. Quality SEO and a great website are critical to help you make the right impression.
In this installment of “Sparks by Eisenberg,” Alan discusses why video is right for B2B.
In the Sparks by Eisenberg video series, Eisenberg Team members will share insights on current trends and best practices.