With our world slowly returning to “normal”, it’s time to think about how your B2B can reach clients and gain their attention again. With most companies focusing on digital media, it’s easy to overlook the power of printed material.
Your website is the first contact many potential clients will have with your business. So, your B2B website must be discoverable. But how do you achieve this? This is where Search Engine Optimization (SEO) and Search Engine Marketing (SEM) come into play. They are two paths that will help you drive potential customers to your website.
When it comes to your website, you probably spent a lot of time designing it and making sure it accurately promoted your business. But after time has passed, what worked when you started might not work as well today. Remember your website is usually the first stop potential customers make to learn about your business and what you have to offer.
It doesn’t matter how hard you’ve worked to drive traffic to your website or how well designed your marketing campaign is — at the end of the day, it is up to your landing page to convince potential clients to take the next step.
B2B marketing has drastically changed over the last 10 years. To succeed in today’s world, you have to have a digital presence. When researching a new product or service, a B2B buyer makes an average of 12 searches online. This means it is more important than ever that your digital content is well-written, targeted and easily accessible.
LinkedIn is the largest and most powerful B2B networking platform in the world. With over 30 million companies, the platform represents a massive opportunity for your B2B to establish itself as an industry leader.
When it comes to B2B marketing, email is still the most effective channel for communication with customers.
Chatbots are programs designed to simulate human-to-human conversations. These programs are designed to help businesses automate communications with customers and can be found in places like Facebook Messenger, websites, various messaging apps and even text messages.
In our digital world, your website serves as the main point of contact for most of your customers. For many, it will be the first impression they get of your brand. Quality SEO and a great website are critical to help you make the right impression.
Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.