Whether you are an established B2B or a startup, a style guide should be at the center of your marketing strategy.
With our world slowly returning to “normal”, it’s time to think about how your B2B can reach clients and gain their attention again. With most companies focusing on digital media, it’s easy to overlook the power of printed material.
Do you know what AE, EBITDA or ESG stands for? Check out our latest video to see a fun, quick animation about “Agency Acronyms You Should Know.”
Your company logo is a core element of your brand identity. In today’s digital world, logos are used in so many more ways than they were in the past. In addition to all of the conventional uses — signage, stationery, packaging, advertising, print collateral — now your logo needs to work in tiny, cluttered digital spaces, like Twitter, Facebook and Instagram. If your logo is struggling to work, it may be time for a refresh or redesign.
iStock’s thumbnails all have watermarks on them which can be distracting in your compositions. So what do you do? There…