A rebrand is a normal part of every brand’s lifecycle. But how do you know when it’s time to take that step?
Whether you are an established B2B or a startup, a style guide should be at the center of your marketing strategy.
With our world slowly returning to “normal”, it’s time to think about how your B2B can reach clients and gain their attention again. With most companies focusing on digital media, it’s easy to overlook the power of printed material.
When it comes to your website, you probably spent a lot of time designing it and making sure it accurately promoted your business. But after time has passed, what worked when you started might not work as well today. Remember your website is usually the first stop potential customers make to learn about your business and what you have to offer.
LinkedIn is the largest and most powerful B2B networking platform in the world. With over 30 million companies, the platform represents a massive opportunity for your B2B to establish itself as an industry leader.
Think about all the channels your brand uses to communicate with its target audience. From social media, websites, paid advertising, email, direct mail, content marketing and print advertisements, it can feel overwhelming trying to keep up with everything.
Your company logo is a core element of your brand identity. In today’s digital world, logos are used in so many more ways than they were in the past. In addition to all of the conventional uses — signage, stationery, packaging, advertising, print collateral — now your logo needs to work in tiny, cluttered digital spaces, like Twitter, Facebook and Instagram. If your logo is struggling to work, it may be time for a refresh or redesign.