Do you know what AE, EBITDA or ESG stands for? Check out our latest video to see a fun, quick animation about “Agency Acronyms You Should Know.”


Long before talk of SEO (search engine optimization) and SEM (search engine marketing) started to fill marketing conference rooms, acronyms have always been a big part of agency life. From making pitches to CEOs (Chief Executive Officers) and BODs (Board of Directors) to responding to RFPs (request for proposals). Acronyms keep communications quick and efficient.

If you want something done quickly, ask for it by EOD (end of day), never ask for it ASAP (whenever). AEs (account executives) kick-off (KO) meetings. Preferably not too early in the AM (a.m.), otherwise the ADs (art directors) might still be OoO (out of the office)—too many PBRs (Pabst Blue Ribbons) at last night’s happy hour (HH).

If you’re dealing with IR (investor relations), you’d better know your way around EBITDAs (earnings before interest, taxes, depreciation and amortization), and CAGRs (compound annual growth rate), because those ARs (annual reports) and ESG reports (environmental, social and governance) aren’t going to produce themselves. And the New York Stock Exchange (NYSE) and the SEC (Securities Exchange Commission), don’t like to be kept waiting.

Before releasing print-ready PDFs (portable document formats), convert all images to CMYK (cyan, magenta, yellow, and key), double-check the PMS (Pantone Matching System) colors, and make sure you’ve updated all of the FPO (for placement only) images. Once you’ve got the A-OK (“thumbs up”) from your CD (creative director), you’re good to release to print (RTP). And then sit back and collect the hardware from the AIGA (American Institute of Graphic Arts), and the DSVC (Dallas Society for Visual Communications).

We hope you’ve enjoyed this little acronym PSA (public service announcement), provided for your information (FYI) by E&A. Refer to it often to refresh your memory and most importantly, to CYA (cover your ass). TTYL!

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