B2B marketing has drastically changed over the last 10 years. To succeed in today’s world, you have to have a digital presence. When researching a new product or service, a B2B buyer makes an average of 12 searches online. This means it is more important than ever that your digital content is well-written, targeted and easily accessible.
LinkedIn is the largest and most powerful B2B networking platform in the world. With over 30 million companies, the platform represents a massive opportunity for your B2B to establish itself as an industry leader.
When it comes to B2B marketing, email is still the most effective channel for communication with customers.
Internal communications is all about promoting effective communications among the employees within an organization. It involves creating and delivering messages on behalf of management, as well as creating a dialogue with the people who make up the organization.
Think about all the channels your brand uses to communicate with its target audience. From social media, websites, paid advertising, email, direct mail, content marketing and print advertisements, it can feel overwhelming trying to keep up with everything.
Chatbots are programs designed to simulate human-to-human conversations. These programs are designed to help businesses automate communications with customers and can be found in places like Facebook Messenger, websites, various messaging apps and even text messages.
In our digital world, your website serves as the main point of contact for most of your customers. For many, it will be the first impression they get of your brand. Quality SEO and a great website are critical to help you make the right impression.
Over the last decade, the B2B buying process has evolved with the advancement of technology. Traditional ad spends are dropping while digital ad spend is expected to account for over 50% of all advertising budgets worldwide.
If you’ve fallen behind in your marketing efforts, don’t panic. We have a few simple ideas that you can use now to give your marketing efforts a boost.