Does your B2B use email to generate sales? According to HubSpot, nearly nine in 10 B2B companies report email as one of their most effective sales channels. Not all email campaigns, however, are effective at generating leads and sales.

Should we gate this piece of content?

It’s one of the most frequently asked questions for B2B marketers. How do you present this content to your audience? Do you give it away, or should you request the reader’s information in exchange for access to it?

Whether you are an established B2B or a startup, a style guide should be at the center of your marketing strategy.

Social media is a way of connecting with your audience and building a relationship. Like all relationships, social ones are created by understanding your audience, talking with them, and keeping a meaningful conversation going.

With our world slowly returning to “normal”, it’s time to think about how your B2B can reach clients and gain their attention again. With most companies focusing on digital media, it’s easy to overlook the power of printed material.

Your website is the first contact many potential clients will have with your business. So, your B2B website must be discoverable. But how do you achieve this? This is where Search Engine Optimization (SEO) and Search Engine Marketing (SEM) come into play. They are two paths that will help you drive potential customers to your website.

When it comes to your website, you probably spent a lot of time designing it and making sure it accurately promoted your business. But after time has passed, what worked when you started might not work as well today. Remember your website is usually the first stop potential customers make to learn about your business and what you have to offer.

It doesn’t matter how hard you’ve worked to drive traffic to your website or how well designed your marketing campaign is — at the end of the day, it is up to your landing page to convince potential clients to take the next step.

B2B marketing has drastically changed over the last 10 years. To succeed in today’s world, you have to have a digital presence. When researching a new product or service, a B2B buyer makes an average of 12 searches online. This means it is more important than ever that your digital content is well-written, targeted and easily accessible.